Gold Diggers of 1933

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"Gold Diggers of 1933." Detail from original movie poster.

Gold Diggers of 1933. 96 minutes.  Directed by Mervyn LeRoy; musical numbers directed by Busby Berkeley.  Starring Warren Williams (as Lawrence Bradford), Joan Blondell (as Carol King), Aline MacMahon (as Trixie Lorraine), Ruby Keeler (as Polly Parker), Dick Powell (as Brad Roberts), Guy Kibbee (as Fanuel H. Peabody), and Ginger Rogers (as Fay Fortune).  Music and lyrics by Harry Warren and Al Dubin.

In the depths of the American Depression, movie attendance sank considerably and movie theaters, mostly owned by the studios, were going out of business.  Theaters struggled to persuade people to part with the little money they had for the sake of entertainment.  Studios were forced to adopt new strategies to ensure their survival.  Many strove to offer theater-goers an experience that could not be reproduced outside of a movie theater—something unique and outlandish that made the price of admission worth it.  Gold Diggers of 1933 is a great example of this strategy as it was put … Read the rest