Richard B. Jewell published The Golden Age of Cinema: Hollywood, 1929-1945 in 2007 because, as he says in the introduction, he was frustrated by the absence of anything like it on the book market. Jewell is the Hugh M. Hefner (yes, that Hugh M. Hefner) Professor of American Film at the University of Southern California and teaches Golden Age cinema there.
The book has many virtues, and its content tends to be helpful and instructive. Of particular note are the chapters on technology and censorship. Both do a marvelous job of making complex processes fairly cogent: the early attempts at color and sound film on the one hand, the intricacies of the Production Code Administration (a.k.a. the Hays Office, Hollywood’s internal and voluntary censorship office) on the other. The details about the Code, in particular, are fascinating; Jewell excerpts a large portion of the Code itself for our perusal—it is astonishing. I also appreciated the chapter on the star system, … Read the rest
Gold Diggers of 1933. 96 minutes. Directed by Mervyn LeRoy; musical numbers directed by Busby Berkeley. Starring Warren Williams (as Lawrence Bradford), Joan Blondell (as Carol King), Aline MacMahon (as Trixie Lorraine), Ruby Keeler (as Polly Parker), Dick Powell (as Brad Roberts), Guy Kibbee (as Fanuel H. Peabody), and Ginger Rogers (as Fay Fortune). Music and lyrics by Harry Warren and Al Dubin.
In the depths of the American Depression, movie attendance sank considerably and movie theaters, mostly owned by the studios, were going out of business. Theaters struggled to persuade people to part with the little money they had for the sake of entertainment. Studios were forced to adopt new strategies to ensure their survival. Many strove to offer theater-goers an experience that could not be reproduced outside of a movie theater—something unique and outlandish that made the price of admission worth it. Gold Diggers of 1933 is a great example of this strategy as it was put … Read the rest